Six Sales Funnel Examples That Convert

Every business wants to turn website visitors into customers, but that's easier said than done. Even if you have great marketing and engaging salespeople, it's rare that all your leads will convert into paying customers. This is because most businesses fail to optimize their sales funnels, so many people drop out before they can become repeat buyers and brand advocates.

Having an intentionally designed and effective sales funnel is the only way to maximize conversions and ultimately make more money. But it's not as hard as you think: with some simple updates, you can boost your sales by implementing these six sales funnel examples that convert.

The first step in any good sales funnel is generating awareness of your product or service. Once someone becomes aware of your company, they're likely to do research, check out reviews or comparison shopping sites, and contact your sales team with questions. That whole journey is referred to as the sales process, and it can be visualized as a funnel.

One of the best ways to generate awareness is by offering a free trial. This gives your potential customer a chance to experience your product without risk, and it can be the difference between whether or not they purchase your product.

Close, a high-performance CRM, has a clean design and clear call to action on their homepage that invites visitors to "start your free trial." They then offer a clean pricing page where they compare each package side by side. By making their sales funnel easy to understand and navigate, Close is able to get more leads into their funnel and start the process of converting them into customers.

Another way to create a sales funnel is by offering a service that people can hire you for. This allows you to present a specific service to a target audience and can be very effective for companies that specialize in providing advice or guidance, such as a SaaS or consultancy.
 
You can also use a sales funnel by creating an ebook or guide that solves a specific problem your audience is having. For example, a guide about the best ways to generate passive income might be very popular amongst those looking to earn more money from home. Once you have your guide written, you can use a variety of marketing methods to promote it, including paid ads and social media promotion. Once people begin to subscribe, they will become repeat customers and could potentially recommend you to their network.

The most important thing is to keep your sales funnel as clear and simple as possible. Try to limit your CTAs to no more than two, and make sure that they are your highest-value ones. To do this, you can add limited-time deals, exit intent pop- ups, lowered prices, and other promotional elements to your site. Most of these are quick to implement and can be easily handled by your web development team.

Learn how To build sales funnels

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