Is Website Builder Software Right for Your Business?

A well-designed website is essential for any business. But creating one requires coding skills that many small businesses do not have. Website builder software aims to solve this problem by making it possible for non-technical users to design, run and update websites without writing any code. These solutions offer a drag-and-drop interface that converts your commands into HTML code.

Most website builders have a selection of templates for different types of sites. For example, a portfolio site uses a different template than an e-commerce store. Many also allow you to rearrange the layout and add/remove elements to customize a design. Some even come with plugins for adding functions like video, image gallery, maps, blog, forms, analytics and more.

Some website builder solutions also provide a mobile-optimized site that automatically adjusts the content and layout to fit a mobile device. This is important because most people access web content on their smartphones and tablets rather than desktops.

Website builder software typically offers integration with popular analytics tools such as Google Analytics that allow you to track the number of visitors and analyze their behavior. You can use this information to improve your site and increase its visibility in search results.

The best website builder software should have a form builder that allows you to create various kinds of forms, including opt-in subscription, registration, contact and inquiry forms. These can be used to collect information from your visitors or connect them to your email database and/or CRM system. Some forms can be integrated with third-party systems as well to support multi-channel marketing and customer engagement activities.

Another essential feature is an image editor that lets you crop, resize and edit photos to make them look professional and attractive. You can also display them in various ways, such as in a carousel or image strip. Some website builders even include a tool to help you create a photo gallery or slideshow with different text and background styles.

Some website builders have a built-in blogging feature that lets you publish posts following a predefined format. You can also add tags and categories to organize your posts and encourage social sharing. In addition, some solutions let you host your blog on a custom URL.

Other features to look for in website builder software are security and privacy settings. For instance, some provide SSL encryption that helps secure your site from hackers and malware. They may also offer a backup and restore option that saves your data and keeps it safe in case of any disaster.

Website builder platforms are evolving to keep up with the changing needs of small businesses. Some are introducing artificial intelligence (AI) that can help you with content marketing, website development and more. They are also integrating with other key business applications such as CRM, analytics and help desk to leverage visitor and customer data. Some are even enabling e-commerce and in-store POS to boost online sales and brick-and-mortar revenue.

Want to know how I built my website?

Check out my recent post on email marketing.

Check out my recent post on website hosting.

Check out my recent post on DIY website builders.

Check out my recent post hiring the best freelancers around the globe.

Check out my recent post on all-in-one sales and marketing tools and what I think of it.

Check out my recent post on sales funnels and what I think about them. Are they still worth it?

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